Mobile Website Design
Have you considered the importance of mobile website design when it comes to your online marketing? If you already have a website then it can be easy to assume that you have already done enough to let potential customers find you. Even if you are in the process of setting up a website it is often assumed that a standard website which can be accessed by computers is the best way to get yourself seen online.
However the truth is that the online world is changing and if you want to be successful as a business owner you need to make sure that you change with it. If you don’t then you risk losing potential customers and your competition taking over.
Thanks to the introduction of smart phones from the likes of Apple and Blackberry people are now accessing the internet on the move. No longer do you have to be sat at home on your computer to find something on Google, chat to someone on Facebook or to browse the web. Instead mobile phones have changed and developed so much that people now access the internet through their handset and the trend for doing this is growing!
In fact it is thought that over the next 12 months the tables will turn and more people will be using their mobiles to get online that their PC’s. When you look at statistics like that, it is easy to see why you need to get involved with mobile website design.
It can be easy to assume that if you have a website then you are already fine, because most websites can be loaded onto a mobile phone. However when you consider that mobile screens are much smaller than a laptop or computer and that people will be using fingers to click what they want and not a mouse pointer it is easy to see why the design may need to be changed and adjusted – to cater for this new market of internet customers. If you don’t do this then you risk the website being unreadable on a phone and this will just result in people closing your website and not coming back – resulting in lost business for you!
Choosing The Correct Mobile Website Design
When people are using a smart phone to access a website or search for products they are probably much more focused than they would be on a computer. They aren’t usually just browsing and happen to stumble on your website – they know what they want, they go out and find it and then they leave. The visit to your website might be short but you still need to make sure that within the few minutes that they are on your website you impress them enough to buy from you – you won’t do this with a poorly designed mobile website.
You need to think about what how the person is going to access your website – keep it clean, touch friendly and easy to navigate so that whatever mobile phone they are using to access your website they can do so without hassle.
It is also wise to take into consideration the software capabilities of a mobile phone website. For example most mobile phones (including the iPhone) don’t display Flash. You may think that Flash looks great but if you use this on a mobile phone website you are going to be isolating a majority of your customers and this could result in big losses!
Remember that mobile phones don’t have the same capabilities as mobiles – keep graphics small and limit the number of them so that the page loads quickly. Mobile users are in the habit of getting everything quickly, so if there is any delay they are likely to get bored and move on to one of your competitors.
Think about ways that you can interact with your customers – after all, they are smart phone users so they are well adapted to technology. For example have your contact phone number displayed on the page so that they can easily click on the screen and call you – then they have no excuses not to get in touch!
Also always give them the chance to visit your standard website, the option to do so will help to make sure that you cater for everyone.
It is important to remember mobile website design when you are putting together a business or even just looking at ways to market your business. Many people over look its importance